MIT Technology Review Insights: Embracing CX in the Metaverse

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In a rapidly evolving digital landscape, it’s no longer just a question of meeting customers where they are, but it’s a matter of reshaping how brands and customers engage.


There’s been a lot of buzz lately about companies “migrating” to the metaverse, but this is a bit of a misnomer. Brands are not as much moving to the metaverse as they are expanding into it—connecting it with their traditional, two-dimensional channels.

Still, the potential for the metaverse to reshape how customers and brands engage can’t be overstated. Over the next decade, the metaverse will transform CX in the same way e-commerce shook up retail in the 1990s and mobile reimagined social interactions in the early 2000s.

Read the report from MIT Technology Review Insights to learn about: 

  • The evolution of CX from 2D to 4D
  • The economic and business value of the metaverse
  • The critical role of "digital trust" in this highly immersive environment
  • How to get started in the metaverse

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MIT Technology Review Insights: Embracing CX in the Metaverse